Why I built Contexts
One link page for every audience does not work in B2B. Contexts lets you run a purpose-built version for each place you share.
Every link-in-bio tool I tried was built for creators. One link, one audience, optimised for Instagram. That makes sense if you are a creator. It falls apart the moment a B2B brand or agency tries to use it.
B2B does not have one audience arriving from one place. The link in a LinkedIn bio is doing a different job to the link in an email signature. The QR code on a business card is a different job again, and so is the one on the event stand, and the one a rep drops into a follow-up message.
Same page, wrong job
What I kept watching happen is that teams pick one generic page and point everything at it. Then the analytics are useless, because you cannot tell who came from where, and the page underperforms for everyone because it was built for nobody in particular.
Contexts takes the opposite approach: right link, right form, right place. A brand runs several purpose-built versions of the same link page, each with its own links, forms and analytics, all managed together. The event version can lead with a booking form. The email signature version can lead with the case study. The LinkedIn version can lead with whatever you are actually posting about this quarter.
Why it matters for agencies
If you manage this for clients, the multiplication problem is worse again. Contexts is built so one account can run those variations cleanly rather than spinning up a separate tool per client per channel.
It is a small piece of the funnel, but it is the piece that sits between your best distribution and your conversion, so it is worth getting right.