Struggling with a website that’s underperforming? Poor functionality, weak SEO, slow load times, and clunky user experiences can drive visitors away. 

A website roast identifies these problems, and provides expert feedback to transform your homepage or landing page into a high-performing, user-friendly, and conversion-optimised platform that truly supports your business goals. 

In online business your website's first impression matters - it can make or break a visitor’s experience. Did you know that: 

• Studies indicate that 38% of users will stop engaging with a website if the content or layout is unattractive.
• A one-second delay in page load time can lead to a 7% reduction in conversions.

So if you want to start improving traffic and convert more leads then it’s time to consider booking your website in for good old roasting!

What is a website roast?

Although the word 'roast' might sound a bit harsh, you’ll be pleased to hear it doesn’t involve holding your laptop to any flames! Neither is a digital form of Sunday lunch.

A website roast is a review that pinpoints the issues holding your homepage or landing page back and gives you expert tips to fix it—think better SEO, enhanced design, upgraded content, smoother functionality, and a user experience that wows.

By inviting honest and constructive feedback from experts, you can identify weaknesses, highlight strengths, and gain actionable insights to optimise your website for conversions and engagement. 

Whether your site needs a full face-lift with refined navigation, better visuals and more compelling calls-to-action, or you just want to unlock the next level of optimisation, a website roast is what you need.

What are the benefits of website roasting?

Website roasting not only about pointing out flaws, it’s also helps you uncover opportunities to make your website work harder for your business. Let’s break down the benefits:

1. Uncovering common issues

Every website has room for improvement, but it’s not always obvious where to start. A website roast dives deep to identify common problem areas, such as:

• Clunky Navigation: Are users struggling to find key information?
• Unclear Call-to-Actions (CTAs): Are visitors unsure what to do next?
• Slow Loading Times: Are your pages frustratingly sluggish?
• Outdated Design: Does your site look stuck in a past era of the internet?

It’s super important to address these issues, as by doing so you can eliminate barriers that keep visitors from fully engaging with your website.

2. Elevating the User Experience (UX)

Your website should be like a well-oiled machine: smooth, intuitive, and enjoyable to use. A roast provides insights to optimise key UX elements, including:

• Mobile Responsiveness: Ensuring your site looks and works great on any device.
• Visual Hierarchy: Guiding users' eyes to what matters most.
• Accessibility: Making sure your site is inclusive and easy to navigate for everyone.

When visitors have a smooth experience, they’re more likely to stick around, explore your offerings, and take action—whether that’s making a purchase or reaching out.

3. Boosting SEO Performance

A website roast doesn’t just improve what users see, it can also enhance what search engines see. Expert feedback often uncovers SEO errors, such as:

• Messy Site Structure: Confusing layouts can hurt your rankings.
• Lack of Optimised Content: Keywords and meta descriptions matter more than you think.
• Slow Page Speeds: A major factor in search engine algorithms.

Ironing out these problems will not only create a better experience for users but also improve your visibility on search engines. That means more traffic, more leads, and more opportunities to grow your business.

A website roast gives you the insights you need to transform your site into a powerhouse—one that attracts visitors, keeps them engaged, and delivers results.

Get your website roasted - for free!

Now you’ve learned about the benefits of a website roast, you might be thinking about turning up the heat on your own site. 

If you really want to find out what it’s all about, but aren't sure you want to go all in then try our free 5 min website roast. It will give a taste of what’s possible with the full dinner service. Book your spot now!

Fully Roasted

Hopefully you now have a better understanding of what website roasting is, how it works and the value it can add to your business. 

A website roast is a powerful tool to uncover hidden issues, improve user experience, boost SEO, and drive better results. Acting on expert feedback, you can turn your site into a high-performing asset.

After getting their website roasted, a wide number business owners report major increases in traffic, landing page views and revenue. It can be a truly transformative marketing action that as a one-time process, requires minimal cost. 

If you don’t perform a roast of your site then you're very likely not using it to its full potential, and reaping the rewards it can bring to your business. It’s something that all modern businesses should consider doing if they want to maintain a website that stands up to the competition.