7 Must-Have Integrations for New HubSpot Users
HubSpot's App Marketplace runs to well over 1,500 apps. That is overwhelming, so here is a sensible starter pack for new users.
New to HubSpot? You are in for a treat. HubSpot is a strong platform on its own, but you can extend it with integrations from an App Marketplace that now runs to well over 1,500 apps. That is a lot to wade through, so here is a sensible starter pack.
1. Slack: communication, simplified
What it does: real-time messaging that keeps your team in sync.
Why integrate: push HubSpot notifications into Slack so the team hears about important leads or customer actions without living in their inbox. In 2026 you can also bring Breeze Assistant into Slack for organisation-wide access to CRM context, which is handy.
Watch out for: notification overload. Configure it, or you will mute it within a week.
2. Google Analytics 4: your data dashboard
What it does: tracks website activity and user behaviour.
Why integrate: GA4 is now the standard since Universal Analytics was retired, so connecting it gives you a fuller picture alongside HubSpot's own reporting.
Watch out for: GA4 has a steeper learning curve than the old version. If you have not set it up before, budget a little time to get the events and conversions configured properly.
3. Mailchimp: email familiarity
What it does: a popular email marketing platform many businesses start on.
Why integrate: if you already run campaigns in Mailchimp (still owned by Intuit, so increasingly tied to QuickBooks), the integration keeps engagement data flowing into HubSpot. That said, HubSpot's own email tools are strong, so many users eventually migrate rather than maintain two systems.
Watch out for: running two email tools in parallel tends to get expensive and messy. Pick a direction.
4. Zapier: automate the gaps
What it does: connects apps and automates workflows between them.
Why integrate: when a tool has no native HubSpot integration, Zapier bridges the gap.
Watch out for: it can get fiddly to set up, and advanced use costs more. Also check whether HubSpot's own workflows already do what you need before adding another layer.
5. LinkedIn Ads: target the professionals
What it does: runs advertising campaigns on LinkedIn.
Why integrate: combine HubSpot and LinkedIn data to build sharper, better-matched audiences for B2B.
Watch out for: LinkedIn clicks are not cheap, and it is not the right channel for every business.
6. Shopify: for ecommerce
What it does: connects your Shopify store with HubSpot.
Why integrate: keep customer data and marketing in one place, with store and buying behaviour visible in your CRM. Worth noting that HubSpot now has its own Commerce Hub for payments, invoices, and subscriptions, so weigh whether you need both.
Watch out for: cost and complexity can add up, especially for newer ecommerce teams.
7. Bring your CRM into your AI assistant
This is the 2026 addition I would actually prioritise. HubSpot now lets you bring CRM context into assistants like ChatGPT, Claude, Gemini, and Copilot.
Why bother: instead of copying and pasting account details into a chatbot, your assistant can work from real customer context. HubSpot calls this the "context advantage", and the basic idea holds up: AI is far more useful when it knows who you are talking about.
Watch out for: be deliberate about what data you expose, and keep a human reviewing anything the AI drafts before it reaches a customer.
And there it is: a beginner's guide to giving your HubSpot platform a power boost. Start with one or two, get them working properly, then expand. What is your next move?